The Saudi Tourism Authority participated in the Phocuswright Conference, a leading gathering of the travel and technology industry.
Held from November 13 to 16 in Florida, US, under the theme "You, Me and the Machine," the conference aimed to boost communication, develop relationships among current partners, establish new strategic partnerships, and increase investment in the tourism sector.
Saudi Tourism Authority CEO Fahd Hamidaddin participated in a session titled "Innovating Travel & Tourism for the Future," where he shed light on the successful transformation of the tourism sector in the Kingdom.
He tackled the culture of innovation in the country, the development and qualification of national talents, the endeavor to enhance the tourists' experience, and the creative approach in setting goals and overcoming challenges, all of which aim to achieve the targets of the tourism sector and the Kingdom's Vision 2030.
Hamidaddin stressed that the Saudi Tourism Authority participates in significant international exhibitions and conferences with the aim of attracting investment in the tourism sector in the Kingdom, and that one of the key targeted markets is the American.